Blake Boultbee Youth Outreach Services (BBYOS) is a non-profit organization that helps at-risk youth in the Toronto area. BBYOS had never done any advertising before and relied solely on word of mouth for both donations and awareness for youth who are at risk. 

BBYOS was at their capacity for the number of youth they could help. Therefore, BBYOS needed to get corporate and individual donors to donate to BBYOS to help more youth. For these donors to really understand what BBYOS does as they do a wide range of things to help these youth, we needed them to understand how their donations could impact one of these youths.